We executed a high-stakes, dual-platform campaign for e-commerce giant bol.com, leveraging the unique strengths of both YouTube and TikTok. Our strategy was designed to bridge the gap between brand awareness and direct conversion, using TikTok and Youtube to build massive reach and to drive immediate, measurable sales. This full-funnel approach not only expanded bol.com's market presence but also successfully optimised for maximum profitability at every stage of the customer lifecycle.