Svenska Spel.
In the highly competitive European market, we partnered with Svenska Spel, a leading Swedish gambling operator, to significantly elevate their brand consideration among sports enthusiasts. Our strategy centered on a multi-format YouTube campaign, leveraging a mix of short-form content, long-form in-stream ads, and high-impact Demand Generation campaigns.
The primary goal was to ensure top-of-mind awareness and consistent presence within the target audience's digital consumption. By focusing on quality content and precision targeting, we successfully generated hundreds of thousands of views weekly, leading to the exponential growth of their YouTube channel and delivering exceptional value for the media budget invested. This case study underscores our ability to execute sophisticated, full-funnel video strategies that deliver measurable brand and audience growth in regulated sectors.
Make it stand out.
Our partnership with the Swedish gambling giant, Svenska Spel, was a masterclass in driving both scale and efficiency in a regulated market.
While our multi-format YouTube strategy leveraging short-form, long-form, and Demand Gen campaigns resulted in the exponential growth of their channel and hundreds of thousands of weekly views, the true win was in the optimization.
Through rigorous A/B testing and advanced bid strategies, we didn't just grow the audience; we made the budget work harder. We achieved a significant reduction in their previous CPM, CPV, and Cost Per Subscriber, all while simultaneously increasing their view rates and total views.
