VIVO MOBILE

VIVO MOBILE SA.

We successfully supported Vivo Mobile's market entry into South Africa. Our strategy centered on a multi-channel paid media approach, utilizing campaigns across Meta, Google Ads, YouTube, and the former Twitter platform. The primary objective was to establish a strong brand presence, with our efforts heavily concentrated on the initial phases of the marketing funnel: Awareness and Consideration. While we also executed conversion-focused campaigns, the core of our work was dedicated to driving top-of-funnel engagement and brand visibility for the launch..